Where are you at Internet?

An article on Social Media Today titled Publishers: It's Time to make the Internet Great Again made me think, isn't the Internet already great? We use the Internet multiple times a day for retrieving answers, keeping up to date, and other pleasures. So why isn't it great? 

The article focuses on publisher’s content and how it doesn’t fit the medium or face extinction. Currently publishers are serving content to the 140 characters, 5-seconds-vanishing-image generation using the old-school, long-form article content format, despite the fact that we're living in the era of Snapchat where consumers desire short bursts of visual content (Olmert). Publishers are realizing how the content on the Internet is changing. People are clicking and staying on a page for five seconds and there is little to no engagement.

The most interesting part about the content on the Internet is how the content is being shown because it’s not the content itself that people aren’t interested in. Today we check for new content every few minutes, spend more than 20 hours a week reading and sharing content on our smartphones and consume nearly 1.5 hours a day of online video (Olmert). I certainly wouldn’t say the Internet isn’t great but publishers should create content that is visual, shortened and centralized.

This video offers helpful information on how your content can engage consumers. 

http://www.socialmediatoday.com/technology-data/publishers-its-time-make-internet-great-again