Being Mobile Friendly

An article on Social Media Today titled Google to SEOs: Time to AMP Up discussed the importance of being mobile friendly. Google is consistently coming out with new updates, and this deals with the mobile web pages how quickly they load on a mobile device. You will need to do this update ASAP if you want your pages to rank organically in 2016.

This technology advancement involves speed so unnecessary page scripts and server calls don't break the user experience. “It effectively closed the unrestricted playground that web developers have enjoyed- often at great cost to the under experience- for decades (Baldwin). The article points to the importance of SEOs being aware of the new format and it should be a top priority.

I found this article very interesting because I was able to handle work that would involve this new update. For instance, over the summer when I was doing my internship abroad I was working very closely with our SEO manager and when we were helping build the content on a website we realized the importance of being mobile friendly when it comes to the content and document of a web page. “Content marketers have shown a great interest in the technology because Google has indicated in the past year that AMP-optimized pages will receive preferential rankings on SERPs. Additionally, such pages will obtain greater reach for the publishers because they will be selected for display more often and travel much better on bandwidth-constrained networks (Baldwin).”

Below is a Youtube video that explains the relationship between SEO and AMP.