As election
night comes closer and closer I thought it would be appropriate to discuss how
the election is changing tech for many companies. An article titled BuzzFeed
to Live Stream Election Night Coverage on Twitter discusses Twitter and
BuzzFeeds role during the election process and they are working together for ad
revenue. Twitter will sell ad packages for the election coverage, offering
mid-roll spots, as well as sponsorship opportunities for original news clips
produced by BuzzFeed. Twitter and BuzzFeed will share ad revenue. BuzzFeed has
recently been making changes to it’s technology by separating news content and
entertainment completely and putting more emphasize on news clips. I think this
is a great time to start making this transition because the election has high
media coverage. “For its part, Twitter has been
actively striking deals with media partners to beef up its live content. Its
live streams of the presidential debates have surpassed those of its NFL games.
Sunday's town-hall brawl between Hillary Clinton and Donald Trump averaged
369,000 viewers per minute, up 7% from 344,000 viewers during the first debate,
according to Twitter (Poggi).” This is the perfect opportunity for BuzzFeed to
compete with traditional TV news and really put emphasize on news content. “This
comes as BuzzFeed attempts to step up its game in news video, an area that
traditionally hasn't been one of its strengths (Poggi).”
The
video below is an example of BuzzFeeds attempt to put emphasize on news
content.
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